I’m an Executive Creative Director with 20+ years of experience shaping brands, building teams, and crafting experiences that connect — and deliver results. My work spans digital, spatial, and brand worlds, creating moments people feel as much as they see.

My career has taken me through just about every creative landscape — from freelance design to agency life, startup scrappiness, and brand-side leadership. Along the way, I’ve led rebrands, built in-house teams, guided product design, and founded The Studio at Fetch — our full-scale internal creative agency. I’m happiest at the intersection of craft and strategy, helping brands evolve through work that feels authentic, intentional, and grounded in user experience, culture, and storytelling — while embracing emerging tools like AI to push creative boundaries and drive measurable results.

Over the years, I’ve had the chance to work with a wide range of brands — from indie makers and Midwest venues to global CPG and QSR powerhouses — including Fetch, Target, PepsiCo, Unilever, General Mills, Nestlé, Huggies, Big Lots, Mars, Mondelez, Gatorade, Lands’ End, Duluth Trading Company, Buffalo Wild Wings, Swarovski, Jersey Mike’s Subs and Pernod Ricard.

My love for music has always run in parallel with my creative work (and often as part of it). I played (and toured a bit) with my band and co-founded The Shitty Barn — a small but mighty Midwestern music venue that’s been selling out seasons for over a decade.

When I’m not leading creative, I’m either traveling or at home, hammer or paintbrush in hand, renovating and reimagining spaces. Interior design and DIY are constant sources of inspiration — blending creativity, craft, and real life.

Acknowledgement/Press:
• Awarded a U.S. Patent: Recognizing innovation in consumer experience design.

• Little Black Book: The Essential List

• Communication Arts: Exhibit - Stray Forth Packaging

• Little Black Book: Ale Asylum Strays Forth

• Ad Age: This Brewery wants to cash in on the hard-seltzer craze

• “How My Son’s Favorite Cartoon Made me a Better Creative” on Muse by Clio

• Multiple appearances in Print's Regional Design Annual

• Featured on Oh Beautiful Beer website

• Published in Oh Beautiful Beer: The Evolution of Craft Beer and Design book

• Featured on Design Work LIfe

• 1 Minute With Interview

• 2012 WMC Fest Blog Interview

• 1 of 20 Designers to be featured at the 2012 Weapons of Mass Creation Fest

• Featured in GOOD's list of  Designing Women: 25 Female Designers and Illustrators We Love

• Featured on Eight Hour Day's Blog

• Artist of the Week on  VAU Indie Bag's online "Vlog"

• 2009 Silver ADDY for In Acting Shakespeare

• Winner of The Spring Green Area Art's Coalition Logo Design Contest