Erin Fuller: Creative Direction/Art Direction/Design

Jersey Mike's Subs

I've been working with Jersey Mike's Subs for 5 years; from design to art direction in three major national campaigns that have made them one of the fastest growing franchises in the United States in an industry that's seen a steady decline. Jersey Mike's delivers an authentic sub sandwich experience, with fresh sliced-to-order meats and cheeses, bread baked fresh daily and hot subs made the right way on a flat top grill. Television spots, out-of-home and in-restaurant work focuses in on communicating the quality of the food through these differentiators in addition to the company's commitment of philanthropic giving to each of the communities they reside.  

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Jersey Mikes: Dinner Matters - Art Direction, Design & Illustration (Copywriter: Brian Hucek, Additional Illustration, Design: Nate Koehler)

Jersey Mikes: Question - Art Direction, Design & Illustration (Copywriter: Brian Hucek, Additional Illustration, Design: Nate Koehler)

Jersey Mikes: Giving - Art Direction, Design & Illustration (Copywriter: Brian Hucek, Additional Illustration, Design: Nate Koehler)

Jersey Mikes: Ingredients Matter - Art Direction, Design & Illustration (Copywriter: Brian Hucek, Additional Illustration, Design: Nate Koehler)

Jersey Mikes: Something To Say - Art Direction, Design & Illustration (Copywriter: Brian Hucek, Additional Illustration, Design: Nate Koehler)

The Abovers: Art & Creative Direction (Directed by Gabe Silverman)

The Abovers - Mariah: Art & Creative Direction (Directed by Gabe Silverman)

Making A Difference: Art Direction (Copywriter: Brianna Delphy, Director: James Mann)

Be A Sub Above: Art Direction (Copywriter: Brianna Delphy, Director: James Mann)

Substantial: Art Direction (Copywriter: Brian Hucek, Director: James Mann)

Grilled: Art Direction (Copywriter: Brian Hucek, Director: James Mann)

Daily: Art Direction (Copywriter: James Breen, Director: James Mann)

Zero: Art Direction (Copywriter: Brianna Delphy, Director: James Mann)

Silence: Art Direction (Copywriter: Brianna Delphy, Director: James Mann)

JERSEY MIKE'S IN-RESTAURANT: ART DIRECTION & DESIGN

JERSEY MIKE'S IN-RESTAURANT: ART DIRECTION & DESIGN

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